Brand & Marketing

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Strategy, account management, and copywriting work spanning F&B, hospitality, design, and more.

Bon Funk
Marketing Manager (2025 – present)
Concepts: Le Bon Funk + Bar Bon Funk

OuterEditCopywriting, Content Strategy (2024 – present)
Projects: Grange House, Singapore Science Park (Singapore Design Week 2025), Pocket-Sized Design Festival, Millenia Walk

In the archive –

Legend:

Shermay’s Singapore Fine Food Lunar New Year campaign

Frasers Hospitality

Le Bon Funk and Bar Bon Funk – Festive campaign, 2025 (photography, strategy, copywriting)

The Elephant Room - evergreen socials

Shermay’s Singapore Fine Foods: Lunar New Year Keropok Tingkat Campaign

Chatterbox - evergreen socials

Tanglin Gin - new product launches and evergreen socials

Raffles Hotel Writers Bar - evergreen socials