Social Media

Fascinated by ever-changing trends and the curation of brands, Christy has been busying herself with content strategy and copywriting for social media. She leans towards F&B and hospitality brands,while also dipping her toes in other areas whenever the opportunity arises.

Legend:
= content strategy
= copywriting
= account management

Brands:
Le Bon Funk (Dec 2024 to present)

Bar Bon Funk (Dec 2024 to present)

The Elephant Room (Jan 2023 to May 2024)

Raffles Hotel Writers Bar (Apr 2023 to May 2024)
Shermay’s Singapore Fine Food (Jan to Feb 2024) — Lunar New Year Keropok Tingkats

Tanglin Gin (Dec 2022 to May 2024)

Shake Shack Singapore (Feb to May 2024)
Chatterbox (Mar 2023 to May 2024)

Conrad Centennial Singapore (Mar to Aug 2023)

Mandarin Oriental Singapore (Nov 2023 to Feb 2024)
Desaru Coast Malaysia (Nov 2023 to May 2024)
Frasers Hospitality Social Media Playbook

Design Singapore Council (Jun to Aug 2024) — Design Thinking in Schools

St Luke’s ElderCare (Feb to Dec 2023)

Millenia Walk (Feb to Aug 2024)

Lim Kay Khee Optical (rebranded to Lim Seah Seng Optical as of Oct 2024)
(Sep 2022 to Dec 2023)

The Slow Press (Jan 2021 to present)

People:
OuterEdit, Chow Social, The Black Sampan, Kinetic

The Elephant Room

Shermay’s Singapore Fine Foods: Lunar New Year Keropok Tingkat Campaign

Chatterbox

Tanglin Gin

Raffles Hotel Writers Bar

Public Relations

Christy once explored the world of earned media, racking her brain to think of effective and memorable launch campaigns and events that have left much impact on their audiences.

Brands:
iQIYI Singapore (Aug 2022 to Dec 2023)
National Arts Council (Jan to June 2021)
UNIQLO Singapore (Jan to June 2021)
Otah And Friends (June 2021) — Vol. 2 and 3 Launch

People:
Modern Doberman, Tate Anzur (Internship: Jan to June 2021)